Plexian, a leading player in data-driven loyalty solutions, is now introducing multi-channel functionality to its Edge Publish tool. This new feature is designed to easily allow companies to reach out to a wider customer and member base with personalized offers and benefits through various channels.
The power of Edge Publish
Edge Publish offers users an intuitive platform to create and manage their own campaigns, but also the campaigns that come from affiliate programs. Through its integration with Plexian’s proprietary Edge platform, tailored offers based on AI, data and past purchase patterns are created that are specifically tailored to the individual customer.
The multi-channel function: The communication of the future
The new multi-channel feature means that the selected content can be displayed on multiple platforms such as apps, websites and social media, responding to the increasing demand from the market. By offering users access to both their own customer register and member database, but also to customers of other companies, Edge Publish can generate a significantly larger customer base, which in turn leads to even better and more relevant customer offers. “Many companies spend a lot of time on administration and coordination of manual processes, time that could have been spent on much better things. They also often don’t have a unified point for their campaigns. This is where Edge Publish comes into the picture – Edge Publish takes care of all administration, removes manual processes and creates traction in a completely unique way. It makes it possible for companies to easily create and administer offers on other marketplaces than their own,” says Fredrik Knutsson, vice president at Plexian.
Future possibilities with Edge Publish
Plexian is currently in talks with a number of potential customers and partners in various industries and segments where there is a strong interest in Edge Publish and its functionality. “We notice that there is a significantly greater interest and demand than we previously thought for this particular type of tool and function, which is also because we see a large market within several different industries for Edge Publish, not least in combination with our digital currency PlexChain. The possibility of joint member databases also provides better data and transparency, which in turn creates even better offers and benefits, something that is valuable for both the companies and the individual customer,” concludes Fredrik Knutsson.
A professional writer by day, a tech-nerd by night, with a love for all things money.