Movements such as the Great Resignation and Silent Resignation triggered by the global epidemic have transformed the working culture. The concept of “digital content producer” has emerged, thanks to those who want to have more flexible working arrangements and lead their careers by following their passions. This concept, which has grown by taking the wind of the pandemic behind it, has turned into a profession and an income generation model. A recent study showed that one in two people are considering leaving their current job to become a content producer. Concepts such as the Great Resignation and Silent Resignation, which started following the global epidemic and caused transformations in the labor market of many countries, especially the USA, caused a new economic class to emerge from content producers. A study conducted by Mastercard showed that one in 2 people are considering leaving full-time jobs to become a content producer, while one in 5 creators considers content production a full-time job. Nihal Temur Ocak, the Founder of the digital content marketplace Accessland, shared her evaluations on the subject and said, “The transition of the Internet to the platform age brought new business models. “People who want a more flexible work schedule and aim to use their passion for a living are very interested in content creation.”
The goal of Generation Z is to be a content producer.
In the aforementioned research, it was seen that three out of four people (73 percent) from the Z and Y generations said that they want to be included in the creative economy and plan to be an entrepreneur or small business owner rather than working in a traditional and corporate business. It has been determined that 21 percent of these people already define themselves as a digital content producer, while 60 percent of them are considering being a content producer. Stating that the internet makes information accessible to everyone, Accessland Founder Nihal Temur Ocak said, “This encourages people with knowledge on a particular subject to tell what they know and thus create their own digital content brands. Platforms are also developing revenue models that support content production, which can be considered under the roof of the gig economy. It is known that one in four content producers in the USA managed to earn an annual income of $ 50 thousand, exceeding the micro-business threshold. Content production is an undeniable line of business and industry.”
Digital content spending will reach $1.36 trillion
Stating that the growing demand for content consumption is behind the growth of this economy created by content producers, Nihal Temur Ocak said, “Digital content services are turning into the indispensable daily routine of many people. We are faced with an increasing demand for written, audio and multimedia content every day. Forecasts show that the digital media and content market will grow by 13 percent by 2026. In the scenario where subscription expenditures are also taken into account, consumer expenditures for media and digital content will create an economy of $ 1.36 trillion. In an age where entertainment and access to information fit on mobile device screens, we established Accessland, a new generation digital content marketplace so that everyone who transforms their competencies into permanent and quality content can get a share of this economy.”
Digital content that brings producers and consumers together
Arguing that the internet is a tool that removes borders for those who want to improve themselves and direct their careers, Accessland Founder Nihal Temur Ocak concluded her evaluations with the following statements: “Online learning has become a development and trend that breaks the rules of the game. Accessland.live, our new generation digital content marketplace operating since October 2021, brings content producers and content consumers together. Visitors can invest in their future by participating in one-on-one or group online trainings that provide certification. Digital content producers, who open a free account on the Accessland.live platform, can also generate income by selling their content on a prepaid basis with tools such as interactive live broadcasts, podcasts, videos, and conferences.
A professional writer by day, a tech-nerd by night, with a love for all things money.