Love Brand: Doctor Finance

A Love Brand represents a concept that goes far beyond a successful business. In short, it is when a brand “wins the hearts” of customers, who become true ambassadors, making the brand loved and valued. The brands that are in this universe go beyond the barriers of simple recognition and customer satisfaction. They create emotional ties with their target audience, which translates into a lasting and loyal relationship. These brands are capable of arousing passion, emotion and loyalty and are characterized by: Offering products or services of high quality Have one own identity and an empathetic and interesting story. socially responsible and contribute positively to society Have a effective and emotional communication with customers Establish a true and lasting relationship with your target audience

The distinctive aspects of being a Love Brand

Being a Love Brand is much more than a “state of mind”. It is the connection that is built, centered on the other, on their needs and concerns. Truth be told, being a Love Brand turns out to be something very beneficial for the brand itself. If you are curious about the main aspects that distinguish a Love Brand, I share the most relevant ones:

Customer loyalty

Satisfied customers are more likely to remain brand loyaleven when there are other options on the market.

Attraction of new customers

The good reputation, and the Word of Mouth, generated by Satisfied customers attract new customerswhich drives business growth.

Resilience

The Love Brands are better prepared to face the adversities of the marketas customers are willing to continue to support them even in times of crisis.

Branding and Brand Equity

Consumers’ preference for a Love Brand can lead to a increase in market value. This builds over time through the consumer’s various interactions with the brand, such as through shopping experiences, advertising, marketing, customer service and other branding activities. It represents, in a less tangible way, the reputation and recognition a brand has gained, as well as consumers’ loyalty and preference towards that brand compared to competing brands. In company valuations, it is one of the most difficult aspects to measure. Brand Equity and Goodwill are sometimes concepts that come together and mean the same thing.

Other relevant concepts

Share of Wallet, Share of Mind and Share of Heart are also three important concepts used in Marketing and Strategy to understand and measure preferencescustomer loyalty and engagement.

Share of Wallet

It refers to the percentage of a customer’s total spend or budget that a specific company or brand captures. Indicates the percentage of purchasing power of a customer that a business is able to guarantee compared to its competitors. The path to well-being Companies aim to increase their Share of Wallet by offering appealing products or services that meet the needs of their consumers, providing excellent customer experiences and fostering loyalty.

Share of Mind

It refers to the level of awareness, attention and consideration that a brand or company occupies in the mind of a customer compared to its competitors. Measure the mental space a brand or company occupies in a customer’s thoughts when he thinks of a particular category of products or services. Companies seek to increase their Share of Mind through effective marketing and advertising strategies, brand positioning and consistent messages to create a favorable perception in the mind of your target audience.

share of heart

Refers to emotional connection and loyalty that customers have to a brand or company. It measures the level of customer satisfaction and loyalty and affinity towards a particular brand or company based on emotional factors such as trust, values ​​and brand personality. A Share of Heart is often built through positive customer experiences, personalized interactions and a lasting relationship between the brand and the customer. Read more: The Customer Experience

Doutor Finance a Love Brand of Credit Intermediation

We can say with confidence that Doctor Finance managed to reach the Love Brand status due to several factors. With a Google review score of 4.9 out of 5 and a Net Promoter Score (NPS) of 87 in 2022, it’s clear that our customers are extremely satisfied with our services. These are some of the reasons why Doutor Finance began to occupy such a consistent place in the hearts of its clients:

Service Excellence

We are customer-centric. We value each client and always try to offer a hyper-personalized service, based on their specific needs and expectations. With more than 220 employees, we have a team of qualified professionals (the specialists) who work tirelessly to ensure our customers have the best possible experience, from the first contact to the completion of your credit process. Also read: The best customer experience at the service of financial well-being

Transparency, Exemption and Ethics

We know that a credit process can be complex and sometimes stressful. Therefore, we value transparency and ethics in all our actions. Our aim is to help customers understand every detail of the process, ensuring they can take informed and conscious decisions, always taking into account your financial well-being. In addition, we work with the best partners in the market, with exemption as one of the pillars in presenting the best proposals.

Innovation, Adaptation and Security

We closely follow market trends and innovations, constantly adapting to offer increasingly efficient and advantageous solutions to our customers. With a proprietary CRM (Clinic) and a PWA (Talk to the Doctor), our customers have at their disposal all the tools to monitor their process in a simple and intuitive way, always in an environment of maximum security and confidentiality.

In addition to the Client, We Take Care of Ours

Working at Doutor Finance is a unique experience. In 2022, we were awarded the 4th Best Place to Work in Portugal (companies between 101-200 employees) in the Best Workplaces™, by Great Place to Work® Portugal. This feat was only achieved because 99% of our employees say they are proud to work at Doutor Financeira, 98% are proud of the company’s contribution to the community and 93% feel that their work has a special meaning and is not just “a job”. This is the fruit of organizational culture that we have been building over the past 8 years, in which focus, respect and love for others are fundamental values. In conclusion, in a business, the compromise between relational and transactional is not easy to achieve. We are aware that we cannot (yet) compare ourselves to the history of other Love Brands such as Apple, Coca-Cola, Nike, Disney or even Harley-Davidson, but we know that we are doing “the good, well done” more than with a lot of passion, with a lot of love. Ângelo Valente, graduated from Porto Business School, Kellogg School of Management, ISEG, Stanford School of Business and Harvard Business School, is the CXO of Doutor Financeira and has more than 20 years of experience, very dedicated to Marketing and Digital, both in Portugal and abroad. The person in charge has already held the position of Executive Director of the London School of Design and Marketing, in the United Kingdom. The information contained in the article is not binding and does not invalidate the full reading of documents that support the matter in question.